Calculate and monitor strategic intelligence ROI

In a world teeming with information, market intelligence is your best ally. But let’s be honest, intelligence alone is not enough. It is also necessary to determine whether it is worthwhile, whether it has a concrete impact on your business. This is where the Return on Investment (ROI) of market intelligence comes in. This guide is a practical exploration of performance indicators in business intelligence, focusing on the tangible impact on team, productivity and company profits.