Cikisi and Ixxo join forces to deliver even more powerful strategic intelligence! 🚀 Discover how this merger strengthens our expertise and solutions.
Cikisi and Ixxo join forces to deliver even more powerful strategic intelligence! 🚀 Discover how this merger strengthens our expertise and solutions.
How smart monitoring tools are transforming information research ?
Context : We all know it, companies are facing an ever-growing mass of information. With the constant flow of daily news, industry reports, emerging trends, and competitive intelligence, it becomes difficult to separate the essential from the noise without spending an excessive amount of time. And yet, so-called smart monitoring tools provide a solution to this challenge.
For several years now, professionals have had to manage a multitude of information sources: press articles, blogs, social networks, databases…
Their main objective 🎯 is to identify weak signals and strategic information. However, manual information collection is not only time-consuming but also prone to cognitive bias, which can distort analysis (HBR).
For example, in 2023, employees received an average of 100 emails per week and sent 29, while managers sent 47 and received 194. This information overload leads to significant time loss, with 47% of employees reporting spending an hour or more per day searching for information and documents across their company’s networks (Mozzaik). And this is just about email, we are not even talking about managing continuous information flow for one or more departments within your organization or within external companies that you are monitoring. It becomes humanly impossible 🧠💥.
The volume of digital data generated globally is skyrocketing 📈. According to projections shared by Statista, the amount of data produced worldwide will reach 147 zettabytes in 2024, compared to only 2 zettabytes in 2010. This represents a more than 70-fold increase over 14 years. In recent years, the annual data volume has grown by nearly 40% on average over five years, highlighting the growing importance for companies to structure, filter, and intelligently leverage this data mass to gain lasting competitive advantage 🥇.
Smart monitoring platforms automate the collection 📰, sorting 🧹, analysis ⚡ and sometimes the sharing of information 🌊. Advanced algorithms help select relevant data, eliminate duplicates, and organize content based on predefined criteria. This enables analysts to access actionable insights in minimal time (Forbes).
A good monitoring tool does more than just gather information. It categorizes data by topic, source, or strategic importance to make access to essential information easier. Some tools go even further, offering personalized alerts or automatic summaries tailored to the company’s specific needs (Gartner) 📑.
The best tools suggest content based on your behavior and your challenges. They can provide automatic article summaries or let you ask questions through an AI specifically designed for your field and monitoring professionals.
Automating monitoring doesn’t mean replacing humans, it means freeing up time for more strategic tasks. By automating repetitive tasks, analysts can focus on interpreting data and making decisions. This improves companies’ responsiveness and strengthens the relevance of their strategies 🚀. The tool acts as a force multiplier for monitoring efforts.
With advances in artificial intelligence and natural language processing, monitoring tools are becoming increasingly powerful 🤹. They can detect emerging trends, anticipate risks, and adapt their recommendations according to the context. These technologies are redefining how businesses leverage strategic information (MIT Technology Review).
Adopting a smart monitoring tool has become essential for any organization looking to stay competitive. Information is a valuable resource, but it must be used wisely. By automating data collection and analysis, companies can not only save time and reduce costs but also improve the quality of their strategic decisions.
If these challenges resonate with you, the solution is within reach: Cikisi supports you in optimizing your strategic intelligence for faster and smarter decision-making.
