Success Story: The Cikisi experience according to André Neugroschl, B2B Marketing Director at Luminus

The challenge: filtering and mastering the information that matters in our sector

The real challenge for Luminus is to continuously track and collect available information on customer needs, market evolution and competition. The goal is to be more proactive with their clients and prospects by delivering them the most relevant information at the most opportune moments.

The solution: Integrating a Market Intelligence tool for greater precision, efficiency and time savings

By adopting Cikisi, Luminus has equipped itself with a Market Intelligence tool that allows them to both filter all existing information about their industry and synthesize it efficiently. This helps address their previous lack of time and structured processes.

With Cikisi, Luminus employees have customized access to the platform. They can configure and adjust filters autonomously. Additionally, Cikisi provides personalized support to ensure optimal use of all its features.

The result: Optimized information management within the company and for our clients

Thanks to Cikisi, Luminus’ sales department is now much better informed about the energy-related challenges faced by their target audience, allowing them to act far more proactively. The pre-configured filters ensure that the information delivered by Cikisi is highly relevant, enabling sales teams to provide added-value content to clients and prospects. Cikisi has also facilitated the implementation of a recurring internal newsletter, making it easier for sales representatives to stay updated on published articles and the latest news related to their audience’s concerns.

About Luminus

Luminus is the leading electricity producer and energy supplier in the Belgian market. With a capacity of 1,884 MW, the company represents approximately 10% of Belgium’s total production capacity. As a green energy producer, Luminus operates gas-fired power plants, wind farms, and hydroelectric power stations in both Wallonia and Flanders.

The company supplies electricity and gas to over 1.7 million residential and business customers, while also buying and selling energy on national and international markets. With around 900 employees, Luminus is committed to helping Belgians save on gas and electricity while preserving the planet. 100% Belgian and 100% green.