AdviceAuditOther

Why is CSR monitoring a crucial part of market intelligence?

Why is CSR monitoring a crucial part of market intelligence?

Tracking the sustainable development policies and measures implemented in an ecosystem is just as crucial to the commercial and strategic development of private and public organizations. 

Corporate Social Responsibility (CSR) is a concept that encompasses the actions and policies implemented by companies to integrate social and environmental concerns into their activities and interactions with various stakeholders. CSR-oriented monitoring therefore meets these expectations, but why should you add CSR issues to your monitoring process? 

CSR monitoring consists of staying informed about developments, regulations, best practices, market trends, and initiatives in the field of corporate social responsibility. It allows companies to track changes in stakeholder expectations, adapt to regulatory changes, and make informed decisions to improve their social and environmental impact. 

Sustainable development: a must for all organizations 

Private or public organizations are increasingly held accountable for their impact on the environment and society. As a result, sustainability, in the sense of CSR, has become an essential component of a company’s reputation and success. For this reason, it is essential that companies focus not only on their own sustainability efforts, but also pay close attention to their ecosystem (competitors, suppliers, customers…) as well as laws and regulations relating to sustainability. 

For some organizations, this factor is crucial, particularly when their supply chain is certified as sustainable. Whether it is to combat gender discrimination in science education, the exploitation and labor of children that deprives them of their childhood, or the practices of suppliers in this area (non-exhaustive list).  

The benefits of CSR monitoring for innovation intelligence 

One of the main benefits of monitoring competitors’ practices is that it allows a company to stay informed about the latest trends and innovations in CSR. If, for example, a competitor has implemented a new recycling program or started using renewable energy sources, a company can assess whether similar initiatives would be appropriate for its own operations. By keeping up with industry developments and practicing CSR benchmarking, the organization can ensure that it remains relevant and competitive in a rapidly changing market.  In this case, simultaneous and real-time monitoring of competitors, suppliers and other stakeholders will give you the opportunity to quickly implement CSR policies that are reactive to this environment. 

The Cikisi plateform will enable you to carry out this monitoring by collecting useful information directly from stakeholder websites, as well as from newspapers or social media for instance, all summarized in a dashboard. This dashboard directly identifies trends ; publication peaks ; and connects actors with the challenges you wish to monitor. You define, customize and manage your environment in a completely transparent process. However, information can come from a university, specialized laboratories, a scientific database, similar organizations in a related market or a new entrant. The goal of identifying these resources as quickly as possible is to be more proactive in terms of CSR policy.  

The advantage of the Cikisi intelligence and research platform is to systematize the practice and automate the process of monitoring and searching for information in the field. Cikisi’s web data mining technology allows you to expand your monitoring in an efficient manner. This tool will allow information managers to access known sources but also files (pdf and other environmental reports), web pages not indexed on sources that are still unknown. 

Better understanding your environment  

Innovation is at the heart of every company’s concerns. Indeed, understanding and managing your environment can also help a company to identify collaborative opportunities to facilitate innovation. 

Two companies operating in the same sector, for example, may be able to work together to reduce waste and emissions, thereby improving their sustainability and reducing costs. By sharing best practices and pooling their resources, companies can maximize their impact and minimize their environmental footprint.  

This process can reduce innovation and product development costs. An upcoming development in the Cikisi tool will maximize this analysis by incorporating IXXO relational mapping. This will make it easy to identify companies with complementary technologies and better understand the value chains of a new market, while keeping an eye on the interconnections within its market.  

Risks better controlled 

Another advantage of monitoring competitors’ sustainability practices is that it helps a company assess the risks and opportunities associated with different sustainability strategies. 

For example, if a competitor has adopted a particular sustainability initiative with positive or negative impacts (sales, communication…), a company can assess whether the same outcome is likely in its own operations. By assessing the potential risks and benefits of different sustainability strategies, an organization will make informed decisions about which initiatives are worth pursuing on the one hand, and measure risks across its supply chain and thus limit crises on these issues on the other. 

In this same case, Cikisi allows you to monitor the portfolios of competitors and suppliers, alerting you in real time to any changes (technological, price, perceived added value…). The sooner your company is informed, the sooner it can act on the risks in its environment.   

CSR and its involvement in legislative monitoring 

It is essential to keep track of any changes in sustainability laws and regulations. Companies that fail to do so may suffer negative consequences in the context of their activities and image. 

Consider, for example, a company that relies heavily on single-use plastics for its packaging. When new laws were introduced to limit the use of plastic, the company in question may have been caught off guard. It had to scramble to find alternative packaging materials, leading to increased costs and stagnant sales. On the other hand, a company that monitors changes in sustainability laws has had time to prepare and make a smooth transition to more sustainable packaging materials, thus avoiding the negative consequences faced by its competitor.  

Cikisi allows you to receive alerts about legislative information (both European and international) concerning your sector of activity. The platform’s flexible settings also allow you to receive personalized notifications so that you can respond to changes in your legislative environment and alert the right people within your organization.  

Conclusion: sustainable development as a driver of growth 



In summary, CSR monitoring aims to help companies remain aware of social and environmental issues, adapt to changing societal expectations, and improve their practices to contribute positively to their community and the environment.  

Mastering political and legislative aspects as well as competitive initiatives related to sustainable development is an essential part of any organization’s sustainable development strategy. By staying informed about the latest trends and innovations in sustainability, by identifying collaborative opportunities, by assessing the risks and benefits of different sustainability strategies, and by responding quickly to market changes, an organization can ensure that it remains competitive and relevant in its environment.  

Cikisi enables you to conduct dynamic, adaptable and collaborative monitoring. Cikisi’s features not only alert you to legislative, pricing changes, or provide real-time information on new start-ups creation, programs, calls for projects, and much more! The software will allow you to access information and documents from the deep web. The information found can be shared and used within your communities via various supports and integrated into the organization’s information system. Thanks to the platform, companies can monitor their ecosystem by integrating CSR intelligence. This will enable them to continue to grow and prosper, both today and tomorrow. 


Want to discover our intelligence solution?

Unlock the Power
of Strategic Insights

Camera Icon Book a demo